GCAC Expands Partnership with EMTRI Corp., Scaling Blockchain Tracking and NFT Couponing in California's Cannabis Market
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Vancouver, British Columbia, Canada – TheNewswire - November 6, 2024 – Global Cannabis Applications Corp. ("GCAC" or the "Company") (CSE: APP, OTC: FUAPF), a leading medical cannabis chain-of-custody compliance and data platform, announced today an expansion to its partnership with EMTRI Corp., enhancing blockchain and data-tracking services for cannabis cultivators in California’s booming cannabis market.
Under the updated terms [1], EMTRI will now pay GCAC USD $0.35 per gram for tracking, tokenizing, and couponing cannabis cultivated on GCAC’s Efixii blockchain platform. This expanded fee structure is a key component of the newly adopted EMTRI Cannabis Commodities Formula (CCF), a comprehensive blockchain-driven model that incentivizes quality production, enhances supply chain transparency, and boosts consumer engagement through NFTs.
Supporting Quality Production and Supply Chain Transparency
The Cannabis Commodities Formula (CCF) establishes a tokenized incentive system for cultivators and distributors, rewarding them with EMT tokens [2] throughout the production process. Cultivators meeting minimum production thresholds per batch earn tokens that help cover production costs and provide additional income through royalties on packaged products, aligning with EMTRI’s commitment to a sustainable, high-quality cannabis supply chain. Currently, approximately 100,000 grams of cannabis are under cultivation and tracked through the Efixii platform, with a target of 5 million grams tracked and tokenized by the end of 2025.
The increased fee from EMTRI supports the creation and hosting of Uplift NFT coupons on the Efixii platform, where each gram is tracked and tokenized. As part of the EMTRI Agency [3] this blockchain-powered transparency builds consumer trust by ensuring traceability from cultivation through to retail, while digital couponing strengthens brand loyalty.
Driving Consumer Engagement and Market Growth
At the distribution and retail stages, distributors benefit from EMT token rewards, supported by a buyback program designed to stabilize token value and encourage long-term engagement. Consumers gain access to Uplift NFT couponing through the Efixii app, providing a transparent and premium experience that enhances the value of the products they purchase.
Said EMTRI CEO, Eric Kennedy, “With the launch of the EMTRI NETWORK [4], our smartphone app technology provides an intuitive and truthful feedback loop from the point at which our cultivators conceptualize and plant their cannabis strains and follows the crop through distribution, retail, and consumption. Our app can also be anonymously used by consumers to provide Efixii blockchain-protected feedback on the consumed cannabis directly to the cultivator using a simple QR-code scan.”
[2] https://newsroom.globalcompliance.app/220360-emtri-launches-emt-token-trading-on-uniswap
[3] https://theemtriagency.com/
About EMTRI Corp.
EMTRI Corp. is a cannabis marketing and advisory agency whose distribution partners are rewarded for carrying the truth to retail and delivering safe cannabis to consumers who trust EMTRI standards and mark of approval. The EMTRI Ethereum layer-2 blockchain provides better data-driven outcomes for cannabis consumers, one gram at a time. Our cultivator and distributor membership create a stronger, more transparent relationship between the cannabis plant and the consumer. Our smartphone app technology provides an intuitive and truthful feedback loop from the point at which our cultivators conceptualize and plant their cannabis strains and follows the crop through distribution, retail, and consumption. Our app can also be anonymously used by consumers to provide blockchain-protected feedback on the consumed cannabis directly to the cultivator using a simple QR-code scan.
About Global Cannabis Applications Corp.
Global Cannabis Applications Corp. ("GCAC") is a leader in innovative cannabis data solutions, providing blockchain-powered transparency and chain-of-custody compliance in the global cannabis market. Through its Efixii platform, GCAC ensures trusted, traceable, and regulatory-compliant cannabis transactions, creating sustainable value for cultivators, consumers, and investors alike.
For more information, please visit https://globalcompliance.app.
Contact:
Investor Relations
Global Cannabis Applications Corp.
Email: info@globalcompliance.app