Liquid Avatar Enters Fintech Space with OptimizeFT Partnership
Toronto, Canada -- October 28, 2021 -- NewsGenie -- Liquid Avatar Technologies Inc. has partnered with Optimize Fintech Technology (OptimizeFT) to launch a fintech and neobanking solution for its mobile app, targeting the US market. The rollout is expected in the first half of 2022.
The Liquid Avatar payment card account will utilize OptimizeFT’s Engage360 platform, offering a range of financial solutions, including prepaid cards and neobank accounts. Liquid Avatar aims to leverage its security features to expand its financial solutions to various demographics.
The neobank market is projected to reach $333 billion by 2026, according to KBV Research. Security is a major factor for consumers choosing digital banks. Liquid Avatar's security-conscious platform, requiring users to create a digitally secured ID, is expected to attract users.
Jim Collas, CEO of OptimizeFT, expressed enthusiasm for the partnership, highlighting Liquid Avatar's unique position to offer secure financial solutions aligned with its Verifiable Credentials Ecosystem. Michael Konikoff, Chief Revenue Officer of Liquid Avatar Technologies, believes the OptimizeFT solution is ideal for their US audience, providing neobanking and loyalty solutions.
The Liquid Avatar Wallet app is available on Google Play and the App Store. Users can also access discounts and cashback offers from over 600 merchants in North America.
OptimizeFT develops and manages payment card and digital bank solutions, integrating fintech vendors into its Engage360 platform. Liquid Avatar Technologies focuses on Self Sovereign Identity, enabling users to control their online identity.