LedgerPay and dunnhumby Partner to Personalize Retail with Real-Time Payment Data
Toronto, Ontario -- April 7, 2020 -- NewsGenie -- LedgerPay, a Quisitive Technology Solutions, Inc. company, and dunnhumby have announced a strategic partnership to provide brick-and-mortar retailers with real-time customer data insights. This collaboration aims to help businesses personalize customer experiences and boost sales by leveraging payment data at the point of sale (POS).
The LedgerPay-dunnhumby offering combines payment processing with tokenization, offering merchants detailed, secure, and actionable customer data derived from real-time, non-cash POS transactions. This service seeks to level the playing field between brick-and-mortar and e-commerce retailers in terms of customer personalization.
Scotty Perkins, SVP of Product Innovation at LedgerPay, emphasized the importance of creating value for consumers at the point of sale. He stated that LedgerPay's solution gives dunnhumby access to real-time data, enabling retailers to optimize inventory, upsell promotions, and improve customer loyalty. Jose Luis-Gomes, President, North America, dunnhumby, added that the partnership provides a new way of creating a comprehensive view of consumer and payment data insights, allowing them to offer merchants a valuable service for generating new streams of revenue.
LedgerPay's payment tokenization solution streams real-time POS transaction and payment data to the cloud, where it's tokenized and analyzed. This process converts transaction details into a centralized analytics platform, providing retailers with insights into consumer behavior.
Data tokenization by LedgerPay enhances security and compliance by removing sensitive data and transforming it into a safe format for merchants and partners. The solution satisfies key compliance obligations, including PCI, and can be used to enhance GDPR and CCPA compliance.
About dunnhumby
dunnhumby is a global Customer Data Science leader, empowering businesses to thrive in the data-driven economy. The dunnhumby Customer Data Science Platform combines technology, software, and consulting to help businesses increase revenue and profits. dunnhumby employs over 2,500 experts across the globe, serving brands such as Coca-Cola and Procter & Gamble.
About LedgerPay
LedgerPay, a Quisitive product company, transforms payment transactions into profitable experiences for merchants and customers through cloud-enabled payments and data analytics solutions. For more information, visit https://www.quisitive.com/ledgerpay/.
About Quisitive
Quisitive is a Microsoft solutions provider that helps organizations move, operate, and innovate in the Microsoft cloud. Quisitive also provides SaaS solutions such as CRG emPerform™ and LedgerPay. For more information, visit http://www.Quisitive.com.