Kelowna, BC – TheNewswire - February 17, 2022 — Forbidden Spirits Distilling Corp. (TSXV:VDKA) - the "Company" or “Forbidden Spirits”), is pleased to announce the hiring of Michael Sculfor in the new significantly expanded role of Retail, Tasting Room, Spirit Club and E-Commerce Platform Manager.

 

Blair Wilson, President and CEO said, “We are excited to have Mr. Sculfor join our team in his capacity as our new Retail, Tasting Room, Spirits Club and E-Commerce Platform Manager. Michael is an experienced team builder and has years of experience in the BC wine, beer and spirits industry."

Mike also comes with over 20 years of top-tier investment banking experience in London, working with Barclays Bank, Deutsche Bank, HSBC, and Royal Trust / RBC.

EXPANDED E-COMMERCE PLATFORM

 

The Company’s expansion plans include the creation of a new Spirits Club with members receiving a new 15% discount on all products purchased.  This new online platform comes on the heels of the Company’s new launch of their Shopify e-commerce system. Mike will also be tasked with transforming Forbidden’s e-commence platform system to include enhanced data collection and detailed report generation.

 

“I am thrilled to join the Forbidden Spirits team. As a self-motivated team player, I look forward to working with the Forbidden Team to expand our online sales channels and develop a new Spirits Club that will serve as a growing source of re-occurring quarterly revenue,” Sculfor said.

 

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About Forbidden Spirits Distilling Corp.

Forbidden Spirits Distilling Corp. is a fast-growing craft distillery and trades under the ticker symbol VDKA on the TSX Venture Exchange.

 

Forbidden Spirits currently manufactures and distributes a portfolio of ultra-premium brands including REBEL Vodka, Eve’s Original Gin, Adam’s Apple Brandy, Forbidden Fire, Forbidden Spirits Vodka, and Wallace Hill Whisky. 

Additional information regarding Forbidden Spirits and its portfolio of ultra-premium spirits can be found on Forbidden Spirits’ website at www.forbiddenspirits.ca.

About Michael Sculfor

Michael has relevant experience in the BC liquor industry having worked with Mt. Boucherie Estate Winery in West Kelowna. Michael also has over 20 years of top-tier investment banking experience in London, England having worked for Barclays Bank, Deutsche Bank, HSBC, and Royal Trust / RBC.

 

ON BEHALF OF THE BOARD OF DIRECTORS:

Blair Wilson

Chairman and CEO

Email: blair@forbiddenspirits.ca  

Phone: (250) 317-0996

   

Disclaimer for Forward-Looking Information

 

This press release contains forward-looking statements and information based on the beliefs of management and reflects the Company’s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward-looking statements and information. Risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward-looking statements and information.

 

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

 

Such forward-looking statements are based on a number of assumptions including, but not limited to the economy generally; the Covid-19 pandemic; adverse industry events; the receipt of required regulatory approvals and the timing of such approvals; consumer interest in the services and products of the Company; financing; competition; and anticipated and unanticipated costs. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking statements, there may be other factors that cause actions, events or results not to be as anticipated, estimated or intended.

THE FORWARD-LOOKING INFORMATION CONTAINED IN THIS PRESS RELEASE REPRESENTS THE EXPECTATIONS OF THE COMPANY AS OF THE DATE OF THIS PRESS RELEASE AND, ACCORDINGLY, IS SUBJECT TO CHANGE AFTER SUCH DATE. READERS SHOULD NOT PLACE UNDUE IMPORTANCE ON FORWARD-LOOKING INFORMATION AND SHOULD NOT RELY UPON THIS INFORMATION AS OF ANY OTHER DATE. WHILE THE COMPANY MAY ELECT TO, IT DOES NOT UNDERTAKE TO UPDATE THIS INFORMATION AT ANY PARTICULAR TIME EXCEPT AS REQUIRED IN ACCORDANCE WITH APPLICABLE LAWS.

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