Vibe Mushrooms Inc. Officially Launches with Five Mushroom Extracts in Two Formats for Direct-to-Consumer Sales
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Gibsons, British Columbia – TheNewswire - June 28, 2022 - Following their acquisition of well-established brand Qi Mushrooms, Vibe Mushrooms has officially launched with a robust offering of five mushroom extracts in two different formats available primarily through direct-to-consumer sales.
A Broad Catalog for Initial Launch
At launch, four different, single-mushroom extracts and one multi-functional blended extract will be available: Lion’s Mane, Turkey Tail, Red Reishi, Cordyceps, and Master Blend. All five will be available in powder and capsule formats.
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Adrian Burke, Vibe CEO: "Launching with such a wide catalog of products reflects the vast benefits of functional mushrooms that we are excited to share with customers. Our entire team each has a different favorite, and we're eager to see customers discovering their own favorites too."
Following the precedent set by the acquired Qi Mushrooms, who were known for their stringent product testing and innovative developmental research, all extracts are third-party tested to ensure they are free of heavy metals and pesticides and contain the proper ingredients to meet the Certificate of Analysis.
A Differentiated Route-to-Market Strategy
Vibe Mushrooms Inc. will provide direct-to-consumer (DTC) and business-to-business (B2B) sales.
For consumers, products will be sold online at launch and through strategic brick-and-mortar partnerships to come in the future. Customers can shop at vibemushrooms.ca.
For businesses, Vibe’s mushroom extracts will be sold for use as supplemental ingredients. Products utilizing Vibe’s trusted extracts may use the “Vibe Inside” emblem to communicate their sourcing to customers.
Adrian Burke, Vibe CEO: “This entire journey has been so exciting, and I'm extremely proud of our team who has overcome many obstacles to get us to the starting line. We view ourselves as stewards to our fungi friends as we roll out our route-to-market strategy. I hope people will join us in celebrating the powerful implications they can have in our lives."
Press Contact
Sarah Fowler
Chief Marketing Officer
Sarah@vibemushrooms.ca
About Vibe Mushrooms Inc.
Vibe Mushrooms™ is a passionate eco-centric company focused on the benefits of functional mushrooms for health, wellness, and global sustainability.