Brand Central and The Licensing Letter (TLL) Partner for New Trend Service

Los Angeles, CA – TheNewswire – June 29, 2023 – Award-winning licensing agency Brand Central, and its trend intelligence division, Brand Central Insights, has come together with leading licensing publication The Licensing Letter for a new trend offering called the Lightning Report.

Arriving as a monthly deep dive report, each volume of the Lightning Report will take a look at one specific topic geared toward the licensing industry. The trend-driven white paper will provide all of the hottest trends, collaborations, data, contacts and so much more on relevant subjects, giving the subscriber a rare competitive edge.

From consumer movements, to the most popular brands, to stats and figures, the Lightning Report gives you all the trends and data you need to know on each specific topic at lightning speed. Trend report topics will include Fashion & Apparel, Gaming, Gen Alpha & Gen Z Consumer Trends, Kids & Toys, and more!

“Brand Central Insights provides customized, curated reports specifically built for each client. We have always wanted to create an offering available to the whole licensing industry. Like a bolt of lightning, we combined the expertise of Brand Central Insights and the data, contacts and insights of TLL, to deliver this unparalleled service for our industry.” said Ross Misher, CEO of Brand Central.

The Licensing Letter’s Editor in Chief Gary Symons says the partnership combines two experienced research teams that have been providing the industry with insights and trend data for many years.

“We first started working with Brand Central when they provided us with a trends column, sparking the idea of a dedicated trend reporting service that we can offer our members and the licensing industry at large,” said Symons. “We’ve been very impressed with their work so far, and believe this partnership combines our journalism and wide reach in licensing, with a team that at Brand Central that is constantly on the cutting edge of ‘what’s next’.”

The Lightning Reports will be available each month with one report for $199, or three months of reports for $350.  Once you select your package and topics, your reports will be delivered to your inbox each month, while past reports can be downloaded from our archive.

For more information contact Alicia at alicia@brandcentralgroup.com or head to thelightningreport.com to view our packages and buy now!

About The Licensing Letter  

The Licensing Letter was the first publication to comprehensively cover the licensing industry, founded in 1977. Now published by Plain Language Media, The Licensing Letter offers the most comprehensive services package of any publication in the industry. TLL offers comprehensive Special Reports, in-depth reporting of issues and trends, and daily updates on the deals and people that make our industry what it is. TLL also offers the industry’s largest listing of licensing professionals, and a database of licensing deals and data.

About Brand Central LLC 

Brand Central LLC is a premiere global brand consultancy that provides comprehensive business solutions in the areas of brand extensions, trend intelligence, and manufacturer representation to some of the world’s most recognized brands, including Mars Wrigley, Kraft Heinz and Mister Rogers Neighborhood – just to name a few. Their mission is to help clients unlock the full potential of their brands to enhance value while generating substantial revenue. For additional information please contact Ross Misher at 310.268.1231 or visit www.brandcentralgroup.com.