Craft Distilled Spirits Market is Poised to Grow $25.34 Billion over the Next 4 Years with Whisky, Vodka and Gin Leading the Category1

Waterloo, Ontario – TheNewswire - January 12, 2021 - SponsorsOne Inc., (CSE:SPO) (Frankfurt:5SO), (OTC:SPONF), (CNSX:SPO.CN), a company that utilizes its proprietary platform that combines digital marketing, wholesale and retail distribution, branding, and operational & funding capital, giving it a competitive first-mover advantage in rapidly selling proprietary brands focused in the Alcohol, Functional Beverage and Hemp Sectors, announced today its plan to launch a portfolio of premium distilled spirits which offered through retail distribution channels and direct to consumer.

Myles Bartholomew, CEO of SponsorsOne, said: "Since the acquisition of Premier Beverage Consortium, we have developed a portfolio of premium distilled spirits including Bourbon, Vodka, Gin and Whiskey.  Working with craft distillers in Texas, we have formulated a lineup of high-quality products that will address the demand of the markets both today and those of the future."

Ron Miranda, CEO & President of Premier Beverage Consortium, stated: "All of our Bourbon's are of a proprietary blend that I have personally blended with the master distiller. This includes our 6-year old Bourbon bottled in bond (BIB) at 100 proof; our 4-year old Bourbon; our Rye Whiskey; and our 4 Grain Whiskey, all bottled at 94 proof."

The Vodka product line will be one of a kind.  It has been formulated with a proprietary blend of four different grains to create one of the smoothest and richest tasting vodkas ever introduced to the market.

To address the growing Gin market, we will be introducing an organic Gin formulated with a proprietary blend of organic Texas Juniper Berries with multiple expressions of flavors and botanicals grown in the USA. We will have subtle flavors from the zest of Meyer Lemons as well as Ruby Red Grapefruit.

Our internal team is currently developing the branding for these products and expects to complete this branding in Q1 2021, with shipments planned for Q2 2021.

1 https://www.omrglobal.com/industry-reports/north-american-distilled-spirits-market

About SponsorsOne Inc.

SponsorsOne is the leader in the next evolution of brand creation and digital marketing through influencer marketing, storytelling, and digital-commerce with the SponsorCoin platform and its highly scalable – smart contract-based digital-currency.  Combined, this allows the brands to build and manage exclusive and highly engaged communities of influencers (from pro to micro-influencers) within the social realm. The SponsorCoin platform provides for data-driven marketing campaigns that will change the way brands connect with their customers.  SponsorCoin is a tool for brands to inspire real movements around their products and services. Their most valuable customers become their best salespeople, producing far higher ROI than current social media advertising methods. SponsorsOne, through its wholly-owned subsidiary, SponsorsOne Media Inc., provides full creative and Brand building/management services to all our Brands and manages the influencer communities for each Brand.  For making the Brand big, our wholly-owned subsidiary S1 Brands Inc. builds wholesale/retail distribution channels for the Brand, acting as a master distributor.  S1 Brands provides sales and marketing on behalf of the Brand to its vast network of national wholesalers and retailers and provides purchase order financing to assist the Brand fulfilling every order.  Premier Beverage Consortium LLC, is a wholly owned subsidiary and is brand building for the global spirits market with its flagship "Ready to Drink" product called Doc Wylders..  Ownership of the Brand combined with distribution, digital marketing innovation, and capital is the winning formula to build the next billion-dollar Brand. To learn more, please visit www.sponsorsone.com  

Contact: info@sponsorsone.com

ON BEHALF OF THE BOARD

Gary Bartholomew, Executive Chairman

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