KDA Group Entrusts its Communications to Media et Compagnie
Thetford Mines, Quebec – TheNewswire - March 17, 2022 – KDA Group Inc. (TSXV:KDA) (“KDA” or the “Corporation”). KDA is pleased to announce that it has entrusted Média et compagnie, a firm specialized in marketing communications, with the mandate to manage its corporate communications in order to support the Corporation in its growth plan and to promote it in all its markets.
Headed by Caroline Gagnon, partner at Média et compagnie, Ms. Gagnon has more than 30 years of experience in marketing communications with companies in several sectors, including technology, pharmaceuticals and media. Prior to launching her company in 2020, she served as vice president at Marketel/McCann Erickson, a global advertising agency, and senior director at Quebecor Media.
“Communication is an important lever in a company’s growth strategy. We are delighted to accompany KDA in its image evolution through the transformation that the Corporation is undertaking,” says Ms. Gagnon.
The priorities of the mandate will be KDA’s positioning and footprint in local and foreign markets, the redesign of websites, as well as supporting the new product launches of the Groupe Technologique KDA division.
According to Marc Lemieux, Chief Executive Officer of KDA: “With KDA’s ambitions for the coming years, it has become imperative to surround ourselves with seasoned professionals to improve the effectiveness of our communications with our business partners. Média et compagnie brings a solid expertise and will allow us to have a fresh look at our communication approach.”
ABOUT KDA GROUP
KDA Group is a leading technological innovations and specialized solutions provider in the pharmaceutical market. Today, it is a respected name for quality and expertise among the different stakeholders in the pharmaceutical and medical sector. Its management team is guided by a vision of continuing to lead the way in Quebec while extending operations across Canada and internationally. Additional information on the Corporation is available at www.kdagroup.ca and on SEDAR at www.sedar.com.
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CAUTION REGARDING FORWARD-LOOKING STATEMENTS
This press release from KDA Group contains forward-looking statements. Forward-looking statements are typically identified by the words assumption, goal, guidance, objective, outlook, strategy, target, and other similar expressions, or future or conditional verbs such as aim, anticipate, believe, predict, could, expect, intend, may, plan, seek, should, strive, and will. By their nature, forward-looking statements require us to make estimates and assumptions and express opinions based on current conditions and anticipated developments, as well as other factors that Management may deem appropriate under the circumstances. There is inherent uncertainty and significant risk in these estimates, assumptions, and opinions, particularly of a commercial, economic, and competitive nature, and they are therefore subject to change. KDA Group cannot guarantee that these estimates, assumptions, and opinions will prove to be accurate.
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this press release.
INFORMATION
Marc Lemieux, Chief Executive Officer
514 622-7370