Calgary, Alberta, Canada – TheNewswire - March 27, 2024 – CE Brands (TSXV:CEBI.V), a Motorola Strategic Brand Partner, today announced a strategic partnership with Solutions 2 GO, a leading distributor of gaming and mobile technology products to launch the moto watch 40 and 70 smartwatches across North and South American markets.

This exciting collaboration brings together CE Brand’s data driven products with the extensive distribution networks of Solutions 2 GO, ensuring these powerful smartwatches reach a wide range of consumers across the continents.

"We are thrilled to partner with Solutions 2 GO to introduce the moto watch 40 and 70 to North and South America," said Kalvie Legat, CEO of CE Brands. "These smartwatches boast innovative features and sleek designs, empowering users to stay connected, optimize their well-being, and elevate their everyday lives. We believe this partnership will be instrumental in broadening the availability of these watches across both regions."

"Solutions 2 GO is proud to collaborate with CE Brands to offer the cutting-edge moto watch 40 and 70 smartwatches to our North and South American customers," said Pierre-Marc Larivière], Vice President of Sales, Mobility at Solutions 2 GO. "With their advanced features and accessible price point, we believe the moto watch 40 and 70 will be a popular choice for consumers seeking to enhance their connected lifestyle."

About Motorola Strategic Brand Partnerships

For over 90 years the Motorola brand has been known around the world for high quality, innovative and trusted products. Motorola’s Strategic Brand Partnership program seeks to leverage the power of this iconic brand by partnering with dynamic companies who offer unique, high quality products that enrich consumer’s lives. Strategic brand partners work closely with Motorola engineers while developing and manufacturing their products, ensuring that their products meet the exacting safety, quality, and reliability standards that consumers have come to expect from Motorola. To learn more about Motorola strategic brand partnerships, follow us @ShopMotorola.

About Solutions 2 GO

Privately held Solutions 2 GO Inc. is a multinational distributor of video game, mobility and consumer electronic products that serves leading retail, publishing, and manufacturing partners across the globe. An industry pioneer, highly regarded Solutions 2 GO Inc. has earned a plethora of awards and distinctions collectively by its valued partners and industry experts.

About CE Brands

CE Brands is a leading distributor of consumer electronics and appliances in South America. The company offers a wide range of products from top brands to retailers across the region. CE Brands is committed to providing its customers with the latest and most innovative products, along with exceptional service and support.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For more information about CE Brands, please visit www.cebrands.ca.

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About CE Brands

CE Brands develops products with leading manufacturers under multiple brand names. With global distribution capability, our innovative, ​highly ​repeatable product development process​ aims to create ​an ​optimal growth ​path for CE Brands to be a nimble player in the consumer electronics sector.

Forward-Looking Information

This press release contains forward-looking information within the meaning of applicable securities laws. In general, forward-looking information refers to disclosure about future conditions, courses of action, and events. The use of any of the words “anticipates”, “believes”, “expects”, “intends”, “plans”, “will”, “would”, and similar expressions are intended to identify forward-looking information. More particularly and without limitation, this press release includes forward-looking information with respect to CE Brands’ plans to relaunch the MOTO smartwatch line and launch a new MOTO smartwatch application, the specifications of the new MOTO smartwatches and the properties of the new MOTO smartwatch application, the purchase prices of the new MOTO smartwatches, the markets for the new MOTO smartwatches, and the shipping dates of the new MOTO smartwatches.

Although CE Brands believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because CE Brands cannot give any assurance that it will prove to be accurate. By its nature, forward-looking information is subject to various risks and uncertainties, which could cause the actual results and expectations to differ materially from the anticipated results or expectations expressed in this press release. A detailed description of risk factors that may cause actual results to differ materially ‎from forward-looking information can be found in CE Brands’ annual information form and management’s discussion and analysis on the SEDAR website at www.sedarplus.ca. Although CE Brands has attempted to identify in its public disclosure important factors that could cause actual results to ‎differ materially from those contained in forward-looking information, there may be other factors that cause results ‎not to be as anticipated, estimated or intended. Readers are cautioned that the risk factors in its public disclosure may not ‎be exhaustive. Readers are further cautioned not to place undue reliance on forward-looking information as there can ‎be no assurance that the plans, intentions or expectations upon which they are placed will occur. Forward-looking ‎information contained in this press release is expressly qualified by this cautionary statement. The forward-looking ‎information contained in this press release represents the expectations of CE Brands as of the date of this press ‎release and, accordingly, is subject to change after such date. However, CE Brands expressly disclaims any intention ‎or obligation to update or revise any forward-looking information, whether as a result of new information, future ‎events or otherwise, except as expressly required by applicable securities law.

Further Information

For further information about CE Brands, please contact:

Kalvie Legat

Interim CEO

403-560-9635

ir@cebrands.ca