Content Deals for GCAC's Citizen Green TV Increases Viewership to Over 250K Consumers
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Content lineup adds hundreds of program hours for Efixii coupon monetization.
Vancouver, British Columbia – TheNewswire - Canada, April 4, 2024 – Global Compliance Applications Corp. (“GCAC”) (CSE: APP, FSE: 2FA, OTCQB: FUAPF), a one-stop digital coupon shop that saves veterans and other consumers money on cannabis and CBD products, is excited to announce new content licensing agreements, with several prominent influencers, for the Citizen Green TV channel, broadcast via the Weed and Whiskey.TV network. With this expansion, GCAC is creating additional advertising spots to promote Uplift coupons and effectively reach a growing veteran target audience at a fraction of acquiring customers. The advertising spots will be sold to brands & retailers driving ad revenue in addition to coupon commissions paid.
Per Amity [1], the average cost per app install (CPI) in the US is $5.11, with an average conversion rate of 27%. CAC has gone up 60% in the last five years. When you are promoting to a smaller channel of cannabis and CBD-friendly audience, the CAC increases further. So GCAC’s strategy has enabled it to address an initial market of 145,000 cannabis-friendly viewers and add content that will increase that audience by another 125,000 viewers in the months ahead, from the followers of the new lineup of content.
Says Bradley Moore, CEO at GCAC. "The end game is to provide best-in-class CBD and cannabis products through the Uplift app to an underserved market – veterans. By offering diverse programming and leveraging advertising opportunities on Citizen Green TV [2] we will reach our goal of helping grow the Uplift consumer base to our target of 40K+ veteran consumers. TV is a proven model for driving consumer engagement and our expansion on the Roku network does exactly that.
New content partners on Citizen Green TV will include a daily morning 420 sports talk show called “Elevated Sports Talk” by The Fantasy Football Hustler & the 420 Crew. The NFL Draft will be a hot topic in the days ahead and the show is to inform about sports and current pop culture events. MedicateOH will be producing weekly News and Views on the Midwest cannabis scene. We will be hearing from Victor Pinho and April Black with their “High on Tour” podcast from California, as they show visitors a great time touring the cannabis industry and culture. Varied State will be “Entering The World Of Shadows” as they explore the mysteries of the paranormal and their potential influence on supernatural experiences. The Special Forces Experience will be sharing 5 episodes on Vet wellness for those who served. Renowned Doctor, Dr Phillip Blair (Blair Medical Group), a West Point Graduate is researching the terpene β-Caryophyllene as an alternative to medicinal cannabis and will be sharing his knowledge with the audience. The first shows will be airing before 04/20.
GCAC's presence on the Roku network underscores its dedication to delivering cutting-edge solutions that resonate with today's digital consumers. By leveraging Efixii Uplift’s extensive reach and targeting capabilities, GCAC is poised to maximize the impact of its advertising initiatives and strengthen its position in the market. By delivering cutting-edge solutions that resonate with today's digital consumers, GCAC is driving forward the mainstream acceptance and integration of blockchain into everyday life.
[2] https://www.youtube.com/watch?v=WajiXlHtUBs.
About Global Compliance Applications Corp. “GCAC”
GCAC is a global leader in designing and developing innovative blockchain technologies and machine learning solutions to improve real-world businesses. GCAC's leading solution is Efixii, an Ethereum Layer 2 blockchain and EVM programming functionality that is on par with other Layer-2's, such as Polygon. GCAC can connect product producers, distributors, manufacturers, and retailers through a series of value chain dApps that allows for data connectivity to drive better consumer experiences and sales. GCAC serves as a one-stop digital-coupon shop that saves users money on cannabis and CBD that may have Efixii-blockchain verified seed to sale lifecycle information. GCAC works in many agricultural industries providing a value-added blockchain offering through a cost-effective SaaS licensing model.
For more information, please visit globalcompliance.app, or review its profile on sedar.com and the Canadian Securities Exchange thecse.com.
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Forward-Looking Information
This news release may include forward-looking information within the meaning of Canadian securities legislation concerning the business of GCAC. Forward-looking information is based on certain key expectations and assumptions made by the management of GCAC. Although management of the Company believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because GCAC can give no assurance that they will prove to be correct. Forward-looking statements contained in this news release are made as of the date of this news release. GCAC disclaims any intent or obligation to update publicly any forward-looking information, whether as a result of new information, future events or results or otherwise, other than as required by applicable securities laws.
The Canadian Securities Exchange has not reviewed and does not accept responsibility for the adequacy and accuracy of this information.
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