CALGARY, AB, CANADA – TheNewswire - November 14, 2025 – Vitalist Inc. (TSXV: VITA) (OTCQB: VTLSF) (“Vitalist” or the “Company”), a leading electronics company specializing in smart wearable technology and a licensee of prominent global brands, today announced it has retained IMS Investor Relations Inc., a leading financial communications firm, to provide strategic investor relations and corporate communication services.

The engagement is effective immediately and is designed to expand Vitalist’s visibility within the investment community, improve shareholder communication, and proactively target institutional and retail investors.

The services provided by IMS Investor Relations will include:

• Strategic Investor Guidance: Providing ongoing counsel on packaging the Vitalist story and corporate strategy for institutional audiences. 

• Targeted Outreach: Proactively identifying and securing appointments with key investment professionals and financial analysts for presentations by Vitalist’s executive team. 

• Corporate Communications: Assisting with the drafting and editing of news releases, conference call scripts, and investor presentations. 

• Database Management: Managing and continually updating the Vitalist investor database to ensure effective communication distribution. 

Compensation for Services

The agreement is on a month-to-month basis, commencing November 9, 2025, and is cancellable by either party upon 30 days prior written notice. Vitalist will pay IMS a monthly retainer fee of $10,000. This monthly fee is subject to an increase to $12,000 if the Company completes a capital raise of at least $2 million in the U.S. market. The agreement stipulates that the annual fee will be adjusted upwards annually based on the Consumer Price Index (CPI), capped at a maximum increase of 2%. The agreement does not contain any performance-based compensation and IMS will not receive any shares or options of the Company as compensation. No indirect compensation is provided under the agreement.

 

As of the date of this press release, the Company and IMS are unrelated and unaffiliated entities operating at arm’s length, and as of the effective date of the agreement and the date of this press release, neither IMS nor any its directors, officers, or employees holds, or has ever held, directly or indirectly, any interest in the Company or its securities, and neither IMS nor any its directors, officers, or employees has any right or intent to acquire any such interest.

“As Vitalist continues to execute on our growth strategy, building a robust and consistent presence in the capital markets is paramount. We selected IMS for their proven track record and deep relationships with investors and analysts who focus on high-growth companies.” said Kalvie Legat, CEO of Vitalist Inc. “This partnership will be critical in effectively communicating our value proposition and milestones to a broader investor base.”

John G. Nesbett, Founder and President of IMS Investor Relations, Inc., added, "We are excited to partner with the Vitalist team. Vitalist is one of the few public companies focused on the growing smart watch sector, partners with well-known consumer brands and has a compelling asset-light model. Our immediate focus will be to refine Vitalist’s investor narrative and launch a proactive outreach campaign to ensure the company is positioned correctly for capital formation and long-term value creation.”

About IMS Investor Relations, Inc.

IMS Investor Relations provides comprehensive investor relations and public relations services for emerging and mid-cap public companies across various sectors. Headquartered in New Canaan, CT, the firm specializes in strategic consulting, investor outreach, and financial media management.

Contact: Walter Frank/Jennifer Belodeau

vitalist@imsinvestorrelations.com

About Vitalist Inc.

Vitalist Inc. is an innovative technology provider that helps brands build better products. Through VitalOS™, brands create seamlessly connected devices and applications that adapt to each user. By uniting hardware and software with intelligent analytics, we're building an ecosystem of personalized solutions that enhance human potential.

▷ For more information visit: www.vitalist.co | Investor Materials | LinkedIn

▷ Join the Vitalist distribution list: www.vitalist.co/investors

 

Press Contact

Kalvie Legat, CEO

+1 403 560-9635

ir@vitalist.ca

 

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

Forward-Looking Information

This press release contains forward-looking information within the meaning of applicable Canadian securities laws and forward-looking statements within the meaning of applicable U.S. securities laws. In general, forward-looking information refers to disclosure about future conditions, courses of action, and events. The use of any of the words “anticipates”, “believes”, “expects”, “intends”, “plans”, “will”, “would”, “potential”, and similar expressions are intended to identify forward-looking information.

Although Vitalist believes that the expectations and assumptions on which such forward-looking information is based are reasonable, undue reliance should not be placed on the forward-looking information because Vitalist cannot give any assurance that they will prove to be accurate. By its nature, forward-looking information is subject to various risks and uncertainties, which could cause the actual results and expectations to differ materially from the anticipated results or expectations expressed in this press release. A detailed description of risk factors that may cause actual results to differ materially ‎from forward-looking information can be found in Vitalist’s most recent management’s discussion and analysis on the SEDAR website at www.sedarplus.ca.

Although Vitalist has attempted to identify in its public disclosure important factors that could cause actual results to ‎differ materially from those contained in forward-looking information, there may be other factors that cause results ‎not to be as anticipated, estimated or intended. Readers are cautioned that the risk factors in its public disclosure may not ‎be exhaustive. Readers are further cautioned not to place undue reliance on forward-looking information as there can ‎be no assurance that the plans, intentions or expectations upon which they are placed will occur. Forward-looking ‎information contained in this press release is expressly qualified by this cautionary statement. The forward-looking information contained in this press release represents the expectations of Vitalist as of the date of this press ‎release and, accordingly, is subject to change after such date. However, Vitalist expressly disclaims any intention ‎or obligation to update or revise any forward-looking information, whether as a result of new information, future ‎events or otherwise, except as expressly required by applicable securities law.