Regulatory approvals complete transition into a multi-channel premium coffee and hospitality company with expanding operations and near-term catalysts

 

Los Angeles, CA – TheNewswire – February 2, 2026 — Havana Roasters Coffee Companies, Inc.(“HRC”) (“The Company”) (OTC: NAFSD), formerly North American Frac Sand, Inc. (OTC: NAFS), today announced that its corporate name and ticker symbol changes have been approved by FINRA. The Company’s common stock will begin trading as Havana Roasters Coffee Companies Inc., effective January 29, 2026. The company’s trading symbol will bear the designation OTC: NAFSD for a period of twenty trading days, and then adopt its permanently approved symbol OTC: THRC.

The rebranding reflects the Company’s completed change in control and strategic transformation following the acquisition of a 100% controlling interest by HRC Holdings Corp., exclusive license holder of the Havana Roasters Coffee™ brand and related intellectual property.

As part of this transition, the Company has been operating as HRC Coffee Roasters LLC on a DBA basis since May 2023. With regulatory approvals finalized, the Company now moves forward under a unified corporate identity aligned with its long-term growth strategy.

Strategic Shift Into a Scalable, Revenue-Focused Coffee Platform

Havana Roasters Coffee™ is a premium Cuban-style coffee brand built around authentic heritage roasting techniques. As the exclusive license holder, HRC now controls the commercialization pathway for all Havana Roasters Coffee-branded products and services.

The Company is building a diversified revenue model across:

Primary Revenue Channels

• Wholesale distribution of packaged coffee and related CPG products 

• Company-operated retail locations in targeted metropolitan areas 

• Franchise development for cafés, kiosks, and micro-retail concepts 

• Branded food beverage programs supporting retail and hospitality operations 

• Ready-to-Drink (RTD) product development scheduled for the upcoming market entry 

• Roasting and co-packing services to expand throughput and diversify revenue 

• Mobile hospitality platforms, including coffee trucks and catering 

This multi-channel structure provides multiple points of entry for growth and traction—an important consideration for companies developing early-stage consumer brands.

Operational Progress & Near-Term Catalysts

While the Company is in a growth and build-out phase, management has focused heavily on executing foundational initiatives designed to support scalable operations in 2026 and beyond.

Recent Operational Highlights

• Expanded roasting and production capabilities 

• Advanced development of the Company’s franchise model 

• Added wholesale accounts and expanded regional distribution activities 

• Progressed build-outs for initial branded retail locations 

• Advanced RTD formulation and production planning 

Near-Term Catalysts (Non-Exhaustive)

• Opening of initial retail locations 

• Release of updated e-commerce and subscription platform 

• Introduction of franchise offerings 

• Expansion of hospitality operations, including mobile units 

• Milestones tied to RTD pilot production and launch preparation 

These items are expected to drive increased visibility for the Havana Roasters Coffee™ brand and position the Company for significant revenue growth in 2026.

Gabriel Martinez, Chairman and CEO, stated, “Completing our rebrand to Havana Roasters Coffee Companies Inc. and trading under our branded name represents a major step in aligning our public identity with the business we are actively building. We now have the proper corporate foundation in place to scale.”

“Investors look for companies with both a credible operating plan and catalysts. Over the past 18 months, we’ve focused on strengthening our operational capabilities, expanding distribution, advancing franchise programs, and preparing our retail and RTD strategies. With regulatory approvals finalized, we are now positioned to convert these initiatives into commercial growth.”

“We believe Havana Roasters Coffee™ has a unique positioning within the premium coffee market, and our expanding platform creates multiple opportunities to build long-term value for shareholders. We are bringing our authentic brand to the world one cafecito at a time.”

No Shareholder Action Required

Existing shareholders do not need to take any action regarding the name or symbol change. All shareholdings will be automatically updated by VStock Transfer, LLC, the Company’s transfer agent.

Havana Roasters Coffee Companies, Inc.

Havana Roasters Coffee Companies Inc. is the exclusive license holder and commercialization arm for Havana Roasters Coffee™, a premium Cuban-style coffee brand based in Florida and expanding to Los Angeles. Through its license, the Company develops and markets artisan-roasted coffees, consumer packaged goods, food and beverage offerings, retail and franchise concepts, and hospitality services. HRC is executing a multi-channel growth strategy designed to scale the Havana Roasters Coffee™ brand across wholesale, retail, franchise, and e-commerce markets.

More information is available at thehrccompanies.com.

Media Contact:
Leonard Braumberger, Director of Marketing
Tel. 310-841-5574
Email: media@thehrccompanies.com

Corporate Contact:
Gabriel Martinez, President and CEO
Email: gabriel@hrcholdingscorp.com

 

FORWARD-LOOKING STATEMENTS

 

This press release contains forward-looking statements within the meaning of the federal securities laws. All statements other than statements of historical fact included in this presentation are forward-looking statements. These statements relate to analyses and other information, which are based on forecasts of future results and estimates of amounts not yet determinable. These statements also relate to our future prospects, developments, and business strategies. These forward-looking statements may be identified by the use of terms and phrases such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "plan," "predict," "project," "target," "will" and similar terms and phrases, including references to assumptions. However, these words are not the exclusive means of identifying such statements. Although we believe that our plans, intentions, and expectations reflected in or suggested by such forward-looking statements are reasonable, we cannot assure you that we will achieve those plans, intentions, or expectations. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those that we expected or may prove unachievable.

 

The forward-looking statements included in this press release are made only as of the date hereof. We undertake no obligation to publicly update or revise any forward-looking statement as a result of new information, future events, or otherwise, except as otherwise required by law.