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Announcing 'Reimaging Main Street Through a Visitor Economy Lens': An Experiential Initiative by the Centre for Hospitality Studies and Research

CIPR Communications

Join participants on June 15th in Hinton, Alberta  for a seminar that will introduce participants to how they can improve and reimagine their main street.

HINTON, AB, June 9, 2023 – Bursting onto the scene with innovative educational initiatives, the Centre for Hospitality Studies and Research (CHSR) is primed to reshape the tourism and hospitality landscape from its base in Hinton, Alberta. CHSR's dynamic first offering, the educational seminar “Reimagining Main Street Through a Visitor Economy Lens,” has been rescheduled to June 15th, promising a whirlwind day of learning and inspiration.

This seminar isn't just a presentation – it's a transformative journey. Participants will dive head-first into reimagining their main street's potential, gaining exclusive insight into the integration of visitor economy considerations into their planning and design strategies. From site visits and collaborative group work to crafting a draft strategy for their own main street, attendees are sure to leave brimming with innovative ideas.

Throughout this intensive, highly interactive seminar, a diverse array of topics will be covered. These include delving into the visitor economy, mapping main street, harnessing visitor data, forging strategic partnerships, crafting immersive experiences, captivating storytelling, and beyond-the-ordinary hours planning. This event promises to be a powerhouse of information and inspiration for business owners, economic development officers, tourism organizations, municipal politicians, and passionate citizens looking to secure a vibrant future for their community.

Amir Hassan, the visionary CEO of CHSR, expressed his enthusiasm, “We’re thrilled to roll out this seminar and showcase the incredible potential of our Main Streets. These streets are the beating hearts of our communities and the gateways for visitors and potential investors. By reimagining them through the lens of the visitor economy, we're paving the way for stronger, more vibrant localities that cater to the needs of the community and visitors alike."

The visitor economy, incorporating sectors like hotels, restaurants, and a vast array of retail services, offers main streets an unprecedented opportunity for reinvention. Every community is a potential tourist destination, and CHSR is determined to remind us that visitors aren't limited to international tourists - they can just as easily be neighbours from the next town over. A well-orchestrated main street is a win-win, catering to local needs while boosting the economy and supporting businesses and community life.

The seminar marks the exciting kickoff to CHSR's revolutionary series of educational events aimed at sparking local hospitality professionals and accelerating the development of fresh talent. Join us as we embark on this journey of "Reimagining Main Street Through a Visitor Economy Lens'' on June 15th, from 9:30 am – 3:30 pm, at 247 Pembina Avenue Hinton, AB T7V 2B3. At just $50, your ticket includes coffee breaks, a catered lunch, and work materials. Claim your spot today, and let's reimagine Main Street together!". 

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About the Centre for Hospitality Studies and Research 

Established in Hinton, Alberta, the Centre for Hospitality Studies and Research is a pioneering institute dedicated to providing top-notch education and research in hospitality and tourism, aimed at grooming the next generation of industry professionals. The Center’s mission is underpinned by a strong commitment to upholding the highest standards of excellence, innovation, and sustainability in its teachings, thereby shaping an economically resilient and thriving local tourism industry. 

Through a blend of classroom learning, work placements, and internships, the students of CHSR are given ample opportunity to apply their acquired knowledge in practice and develop a comprehensive skill set that prepares them for a successful career in the sector. 

Media Contact 

Peter Pilarski 

(403) 462-1160