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FintechWerx Appoints Fred Zdan as CEO of Subsidiary FinanceWerx to Lead Ruby Loans Platform
August 20, 2026 — Leads & Copy — FintechWerx International Software Services Inc. (CSE: WERX) has appointed Fred Zdan as Chief Executive Officer of its wholly owned subsidiary, FinanceWerx Solutions Inc. This appointment follows FintechWerx's recent acquisition of the Ruby Loans lending platform.
Zdan, the founder of Ruby Loans, brings a wealth of experience in financial services, lending, technology, and business development. A Fellow Chartered Professional Accountant (FCPA, FCMA) with an MBA, he developed Ruby Loans to address the financing challenges faced by small and medium-sized businesses and the financial institutions that support them. His expertise in financial management, strategic leadership, and the creation of technology-driven lending solutions ensures continuity from the platform's original concept to its next phase of commercialization under FintechWerx.
George Hofsink, Chief Executive Officer of FintechWerx, expressed confidence in Zdan's suitability for the role. "Fred brings both a deep understanding of the lending market and an intimate knowledge of the technology we acquired," Hofsink stated. "Ruby Loans represents an important expansion of the FintechWerx ecosystem, and having its founder lead the business gives us the expertise and continuity to build on what has already been developed."
Ruby Loans is designed to empower small and medium-sized businesses in their pursuit of financing. The platform automates numerous manual steps in the loan origination process, streamlining the journey from borrower inquiry to loan file preparation for approval. It integrates processes and tools to manage applications through a staged progression, gathering borrower input, facilitating the submission and evaluation of key documents, and conducting financial and risk assessments. The aim is to generate high-quality loan inquiries before credit risk personnel become involved.
In his new capacity, Zdan will spearhead the commercialization and ongoing development of Ruby Loans. His responsibilities will include expanding relationships with financial institutions and lenders, accelerating market adoption, and identifying opportunities to integrate the platform with FintechWerx’s broader financial technology infrastructure.
"I developed Ruby Loans around a simple idea: we could make small business lending substantially more efficient without removing the judgment and expertise that lenders bring to the process," Zdan said. "Becoming part of FintechWerx gives us the technology, resources and broader platform to take that idea much further. My focus now is on commercialization, building relationships with financial institutions and putting Ruby Loans to work for more lenders and the businesses they serve."
The appointment, which occurs after FintechWerx's completion of the Ruby Loans acquisition in July 2026, marks a significant step in the company's strategy to broaden its financial technology platform with complementary capabilities in lending, payments, data, and related financial services.
FintechWerx is a Canadian financial technology company offering onboarding, payments, identity verification, fraud mitigation, and data services. It provides an alternative to a fragmented market of service providers for merchants, independent sales organizations, and payment service providers.