Brownie's Marine Group Enhances Customer Engagement Through Digital Advertising and Trade Show Participation

DAVIE, Florida — September 30, 2026 — Leads & Copy — Brownie's Marine Group, Inc. (BWMG) announced an increased focus on digital advertising, participation in upcoming fall trade shows, and the development of Sunrise Paddleboards as a Live Blue Activity Center, operating under the slogan “Paddle, Foil, Dive.”

The company's strategy aims to connect its manufactured and distributed products with direct customer experiences, according to Chief Executive Officer Robert Carmichael. These initiatives are designed to introduce new customers to BMG brands, provide support for dealers, and facilitate direct customer feedback.

BMG has amplified its digital advertising efforts to bolster product sales and enhance customer awareness. These online campaigns are intended to complement the company's presence at fall trade shows and the ongoing development of Sunrise Paddleboards into an activity center.

The company recently participated in two significant events: Hershey America’s Largest RV Show in Pennsylvania, from September 16–20, and the Newport International Boat Show in Rhode Island, held September 17–20. These appearances are part of BMG’s strategy to engage with boaters, outdoor enthusiasts, and consumers interested in water-based recreation.

Looking ahead, BMG will exhibit at the Annapolis Sailboat Show in October. The company's brands, BLU3, Brownie’s Third Lung, and LW Americas, will be featured at booths D65, D66, and D67. Additionally, BLU3, which serves as the U.S. distributor for JayKay, will introduce the JayKay e-Fin 2.0 for the first time at this show.

The Fort Lauderdale International Boat Show, scheduled from October 28 to November 1, will feature JayKay and SeaNXT products distributed by BLU3 at booth 156. The same booth will also showcase Awake electric jet surfboards, distributed by BLU3 as a dealer, and Lift eFoils, offered through Live Blue’s Sunrise Paddleboards dealership. A key focus at this show will be promoting the new Sunrise Paddleboards location as a venue for potential customers to test products before making a purchase.

Following the Fort Lauderdale show, BMG plans to attend the DEMA Show in New Orleans from November 3–6 at the Ernest N. Morial Convention Center. This participation is aimed at expanding outreach to professionals in the diving, travel, and watersports industries.

The transformation of Sunrise Paddleboards into a Live Blue Activity Center is underway, with the slogan “Paddle, Foil, Dive” guiding the development. Inventory and demonstration equipment, including Flying Fish handcrafted carbon paddleboards, Awake electric jet surfboards, and Lift eFoils, have been delivered to the location.

The Sunrise Paddleboards facility in Fort Lauderdale is being established to bridge BMG’s manufacturing and distribution operations with direct customer interaction. It will provide visitors with opportunities to try out products, including paddleboards, powered surfboards, eFoils, and tankless diving equipment, before they buy.

Carmichael further elaborated on the vision for Sunrise Paddleboards, stating, “‘Paddle, Foil, Dive’ embodies the experience we aim to cultivate at Sunrise. The inclusion of Flying Fish boards, Awake jet surfboards, and Lift eFoils offers exciting product options. Combined with BLU3 tankless diving, these offerings support our objective of creating a Live Blue Activity Center where individuals can explore new activities and enhance their skills.”

Brownie's Marine Group, Inc. (BWMG) is involved in the development, manufacturing, and distribution of diving, breathing-air, and water-safety products. Its portfolio of businesses includes Brownie’s Third Lung, BLU3, Submersible Systems, LW Americas, and Live Blue. Through Live Blue and Sunrise Paddleboards, the company is creating avenues for customers to engage with paddling, diving, and powered watersports.

Source: Brownie's Marine Group, Inc.