Yocale.ai Appoints Former Electronic Arts CTO Marija Radulovic-Nastic to Advisory Board

VANCOUVER, British Columbia — June 2, 2026 — Leads & Copy — Yocale.ai Inc., an AI-powered operating system for the global beauty and wellness industry, announced the appointment of Marija Radulovic-Nastic to its Advisory Board as Data and Intelligence Advisor. Radulovic-Nastic previously served as Chief Technology Officer of Electronic Arts.

The appointment underscores the importance of applied artificial intelligence in Yocale.ai's product strategy and future platform development. Radulovic-Nastic brings over two decades of experience in scaling AI and engineering, gained during her 21-year tenure at Electronic Arts, a major interactive entertainment company.

During her time at Electronic Arts, from 2022 to 2025, Radulovic-Nastic held the position of Chief Technology Officer. Before that, she held leadership roles including Senior Vice President of Development Technology and Solutions and Vice President of Central Development Services. She currently leads Adriatic Intelligence Group, where she provides guidance to boards and executive teams on AI strategy, technology governance, and enterprise adoption.

Aydin Asli, CEO of Yocale.ai, expressed enthusiasm about the appointment, stating, "Marija led large-scale engineering, data, and applied AI capabilities in one of the world’s most demanding consumer technology environments." Asli added that EA's reach to hundreds of millions of players, with AI integrated into every aspect of their experience, aligns with Yocale.ai's vision to transform its platform into practical intelligence for beauty and wellness businesses.

Radulovic-Nastic commented on her motivation for joining Yocale.ai, highlighting the beauty and wellness sector's focus on relationships. "What drew me to Yocale.ai is simple. Yocale builds the business around people," she said. She believes Yocale.ai is rebuilding the category around intelligence, with AI designed to support the individuals performing the work, enabling them to focus on their expertise. Radulovic-Nastic envisions this approach as the future of applied AI in service industries.

In her new role as Data and Intelligence Advisor, Radulovic-Nastic will collaborate with Yocale.ai's executive team on the company's AI and data strategy, applied research priorities, and the assessment of potential acquisition opportunities. Yocale.ai intends to further expand its Advisory Board as part of its growth and technology strategy.

Radulovic-Nastic is a seasoned technology executive, board director, and strategic advisor based in Vancouver, British Columbia. Her career includes serving as CTO of Electronic Arts and advising AI, technology, and growth companies. She has also been a director of Purebread Brands Inc. and a member of the Fast Company Impact Council. She holds an M.Sc. in Electrical Engineering from the University of Belgrade and has completed executive programs at Stanford Graduate School of Business. She has been recognized with the Minerva Foundation's Women in Technology Award for Leadership and Excellence.

Yocale.ai Inc. offers an AI-powered operating system designed for the global beauty and wellness industry, aiming to support the next generation of service-based businesses. The platform integrates SaaS, embedded fintech, and intelligent automation, providing businesses of all sizes with a unified system to manage and grow their revenue. Yocale.ai leverages AI to automate administrative tasks, enhance rebooking rates, and provide insights to improve client retention and utilization. Building on the foundation of the Yocale platform, which has supported thousands of businesses in over 22 countries, Yocale.ai is headquartered in Vancouver, Canada.